{"id":1,"date":"2020-08-15T00:00:25","date_gmt":"2020-08-15T04:00:25","guid":{"rendered":"http:\/\/itsallthingscontent.com\/\/?p=1"},"modified":"2020-10-14T19:32:18","modified_gmt":"2020-10-14T23:32:18","slug":"sales-funnel-for-small-businesses","status":"publish","type":"post","link":"https:\/\/itsallthingscontent.com\/index.php\/2020\/08\/15\/sales-funnel-for-small-businesses\/","title":{"rendered":"Small Business Needs: Sales Funnel"},"content":{"rendered":"\t\t
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Businesses are no longer competing with the local competitor a few miles away, they are now competing with the roughly\u00a07.1 million<\/a>\u00a0Ecommerce businesses in the world\u2014not to mention the roughly 1.8 million right here in the U.S.<\/p>\n

Global competition has proven to be challenging for many large companies and corporations, however it\u2019s nothing in comparison to what small businesses have to endure given their much smaller budgets. Yet, 35% of small business owners feel that their business is\u00a0too small<\/em>\u00a0for a website\u2014a gross misconception.<\/p>\n

The main way for small businesses to attempt to level the playing field is to embrace digital culture and the plethora of content marketing opportunities it affords.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u201c<\/strong>Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience <\/strong>\u2014 and, ultimately, to drive profitable customer action.\u201d\u2014 Content Marketing Institute<\/p>\n<\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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For a sales &\u00a0marketing strategy<\/a>\u00a0to be considered strong, you need an\u00a0efficient and effective sales funnel<\/strong>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Enter the ultimate sales funnel, the\u00a0<\/em>AIDA Model<\/em><\/strong>.\u00a0<\/em><\/span><\/h4>\n

AIDA is an acronym for\u00a0A<\/strong>wareness,\u00a0I<\/strong>nterest,\u00a0D<\/strong>esire, and\u00a0A<\/strong>ction, which are the 4 stages of a prospective customer\u2019s digital journey.<\/p>\n

Awareness<\/strong><\/span><\/h2>\n

\u00a0<\/p>\n

Marketing is impossible without great content.\u00a0<\/strong>The content shared in this early stage of the consumer\u2019s journey is used to build brand awareness and brand identity. Branding is used to build consumer trust and in turn is a\u00a0driver for repeat customers<\/strong>, in addition to providing valuable information that drives purchasing decisions.\u00a0<\/p>\n

The\u00a0awareness stage<\/em>\u00a0is where the first point of contact is made with your brand. This introduction can look like a\u00a0Facebook Ad, shared post on social media, sponsored ad on YouTube<\/em>, or a\u00a0trending blog article<\/em>\u00a0for the keywords searched on the first page of the Google Search Results. The common thread between all of these pieces of digital content is content marketing, which is a tool used to generate interest in a company\u2019s products or services. It also serves a channel to\u00a0drive people to your website<\/em>, where they can ultimately take action.\u00a0<\/p>\n

Pro Tip<\/strong>:<\/span> Determine your\u00a0Unique Selling Proposition<\/strong>\u00a0(what separates your brand from the competition?)<\/em>.<\/p>\n

Interest<\/strong><\/span><\/h2>\n

\u00a0<\/p>\n

Content is used to generate interest and positively impact a prospective customer\u2019s purchasing decision. The goal is to convert a cold lead into a warm lead.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Craft content that\u00a0solves your audience\u2019s problems<\/em>.<\/p>\n<\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Be creative\u2014get your message out in a way that gets noticed. When developing content, remember to remain authentic and true to your brand story. Be sure to show your brand\u2019s personality\u2014the intersection between your brand voice, style, and place<\/strong>.<\/p>\n

The key to standing out from the digital noise is to share information that speaks directly to the consumer\u2014share valuable and relevant information through personal anecdotes, stories, and experiences<\/strong>. When engaging with your content, the consumer should be able to say to themselves,\u00a0\u201cThey\u2019re talking to\/about me.\u201d<\/em><\/p>\n

Pro Tip:<\/span>\u00a0<\/strong>Include an\u00a0Email Sign Up form with a lead magnet\u00a0<\/strong>on your homepage header (HERO) or sidebar. When creating your lead magnet, ask yourself\u00a0\u201cwhat does my target audience need help with?\u201d<\/em>\u00a0The sign up form will add the consumer to a nurture email campaign sequence for warm leads, where you can hard sell later on in the funnel cycle.\u00a0<\/p>\n

Desire<\/strong><\/span><\/h2>\n

\u00a0<\/p>\n

The\u00a0desire stage<\/em>\u00a0is where\u00a0the act of moving the consumer from liking what you offer to actually wanting to buy it\u00a0<\/strong>occurs. Emotional marketing is the driving force of this stage\u2014you need to create a personal and emotional connection with your audience. How do you do this?\u00a0Relate to them.\u00a0<\/strong>Here are some questions to get you closer to knowing your audience:\u00a0<\/p>\n

    \n
  1. What are the pain points that these customers are feeling?<\/li>\n
  2. What is most important to these customers?<\/li>\n
  3. What makes them tick?<\/li>\n<\/ol>\n

    Use the answers to these questions to develop content that speaks directly to your ideal customer.\u00a0<\/p>\n

    Pro Tip:<\/span>\u00a0<\/strong>Use\u00a0\u201cCustomer Insights\u201d<\/em>\u00a0on any of your marketing tools like Google Analytics, Facebook, Instagram, etc to get a better understanding of your audience\u2019s behaviors. What compels them to make a purchase?<\/p>\n

    Action<\/strong><\/span><\/h2>\n

    \u00a0<\/p>\n

    The\u00a0action stage<\/em>\u00a0is where the consumer takes a specific step towards becoming a new customer. This can look like signing up for your email list, registering for a class or webinar, scheduling a consultation, or purchasing a product\/service.<\/p>\n

    Pro Tip:<\/span>\u00a0<\/strong>Make sure that the copy of your website includes a call-to-action (CTA) and easy instructions on how to complete that action.<\/p>\n

    After doing all of that work to convert a curious consumer into a customer by bringing them through the funnel, your next priority becomes to keep them!\u00a0<\/p>\n

    The Extra letter \u201cR\u201d for RETENTION<\/strong><\/span><\/h2>\n

    \u00a0<\/p>\n

    It costs upwards of 5-6x as much to\u00a0acquire a new customer<\/em>\u00a0than to retain an existing one, so this is an important piece of the sales funnel. Also, contrary to popular belief, loyal customers are\u00a0worth up to 10x as much<\/strong>\u00a0after they make their first purchase. So, how do you continue to serve your customers post-purchase\u2014through exclusive content in the form of email campaigns with customer-only discounts\/access or digital content like YouTube tutorial series.<\/p>\n

    Pro Tip:\u00a0<\/strong>Make sure to leverage segmentation\/tagging functionality when sending out email campaigns to a customer-base, so that you are sending relevant information and creating a personalized experience for your customer.\u00a0i.e)\u00a0<\/em>Don\u2019t send a promotional email about [XYZ Service\/Product] to a customer that is already enrolled in\/purchased that service\/product.<\/p>\n

    What\u2019s Your Brand\u2019s Digital Footprint?<\/strong><\/span><\/h2>\n

    \u00a0<\/p>\n

    Having a consistent, recognizable brand via a digital footprint is crucial. Content marketing gets\u00a03x the leads per dollar spent\u00a0<\/strong>when compared to paid search efforts. It also generates\u00a03x as many leads as outbound marketing<\/strong>, but\u00a0costs 62% less<\/strong>.<\/p>\n

    The marketing sweet spot is where exceptional content meets a strategic plan.<\/strong> We offer strategy-based, 3-month content marketing calendars\u00a0that include campaign initiatives, daily content posts, deliverable task lists, and content KPIs for multi-channel distribution.<\/p>\n

    If you are interested in taking control of your content marketing engine and getting your time back, please feel free to schedule a free consultation\u00a0here<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Businesses are no longer competing with the local competitor a few miles away, they are now competing with the roughly 7.1 million Ecommerce businesses in the world\u2014not to mention the roughly 1.8 million right here in the U.S. Global competition has proven… <\/p>\n","protected":false},"author":1,"featured_media":262,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-business-marketing-tips"],"yoast_head":"\nSmall Business Needs: Sales Funnel - All Things Content LLC<\/title>\n<meta name=\"description\" content=\"Every small business should be leveraging this sales 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