{"id":54,"date":"2020-01-27T00:00:44","date_gmt":"2020-01-27T05:00:44","guid":{"rendered":"http:\/\/demo.themegrill.com\/vintage\/?p=54"},"modified":"2020-10-14T19:45:38","modified_gmt":"2020-10-14T23:45:38","slug":"digital-marketing-strategy-for-small-businesses","status":"publish","type":"post","link":"https:\/\/itsallthingscontent.com\/index.php\/2020\/01\/27\/digital-marketing-strategy-for-small-businesses\/","title":{"rendered":"Strategy: Start With Your Why"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"strategy\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Regardless of industry or even the type of product or service you offer, there is a specific result that you are committed to as a business. That result can look like\u00a0\u201cgenerating more leads, increasing audience engagement, or increasing website visits or store visits.\u201d<\/strong><\/p>

Before, you can start working on the WHAT & HOW\u00a0(getting to your result)<\/em>, you have to start with your WHY. There needs to be a\u00a0rhyme and reason<\/em>\u00a0to the messages\u00a0(content)<\/em>\u00a0that you put out to your customers & prospective customers\u00a0(digital audience)<\/em>. This is considered your content strategy, which is the planning, development, and management of content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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First Comes Strategy, then Comes Content.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The\u00a01st step\u00a0<\/strong>in developing any strategy is to\u00a0define your goals<\/strong>. What result do you want your content to help bring to fruition? For example, what are your revenue goals? What are some business initiatives\u2014like launching a new product or service, launching in-person events, expanding a department\u00a0(recruitment)<\/em>, or selling a new ebook or online class?<\/p>

Write down every business goal and then categorize them into the\u00a05 Content Goal Buckets: Brand Awareness, Lead Generation, Engagement, Customer Retention, or Sales.<\/strong><\/p>

Once you have your WHY down\u00a0(your business goals\/objectives)<\/em>, it\u2019s time to move to your WHAT\u00a0(your content type)<\/em>.<\/p>

There are\u00a03 key components to Content Strategy<\/strong>: you need to determine your\u00a0<\/p>

  1. Content Type<\/li>
  2. Content Goals<\/li>
  3. Content KPIs<\/li><\/ol>

    When choosing the type of content that you would like to share, consider that your content is meant to SERVE your audience\u00a0(by either being informational or delivering actionable advice)<\/em>\u00a0and\u00a0<\/strong>to help solve\/support a business goal.\u00a0<\/p>

    Below are a few content categories that can serve your audience.<\/p>

    Share Thought Leadership Content<\/strong><\/span><\/h2>

    \u00a0<\/p>

    • Position your brand as an industry expert.<\/li>
    • Become the one-stop shop for all things\u00a0{insert industry}.<\/em><\/li>
    • Share trends in the industry and innovations to your products\/services.<\/li>
    • Through this content type, you are educating your audience and thus helping them to continue to own their power in the buying process. This creates TRUST in a brand.<\/li><\/ul>

      Share Guidelines on How to Best Use Your Product\/Service<\/strong><\/span><\/h2>

      \u00a0<\/p>

      • Help your customers, help you. Giving them a roadmap, positively impacts their overall customer experience.<\/li>
      • If you offer products, provide best practices for product usage to yield the best results.<\/li>
      • If you offer services, provide best practices in the buying process\u00a0(what to look for when determining the right fit).<\/em><\/li>
      • This content type also enables you to educate your audience and thus help them to continue to own their power in the buying process, creating TRUST in the brand.<\/li><\/ul>

        Share Social Proof<\/strong><\/span><\/h2>

        \u00a0<\/p>

        • User-Generated Content\u00a0(people trust information from their peers)<\/em><\/li>
        • Product Reviews<\/li>
        • Customer Experiences\u00a0(These are stories that your customers share about their customer journey & experience)<\/em><\/li>
        • Testimonials\u00a0(These are stories that your customers tell about your company)<\/em><\/li><\/ul>

          There you have it\u2014the key elements to crafting a strong content strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

          Regardless of industry or even the type of product or service you offer, there is a specific result that you are committed to as a business. That result can look like \u201cgenerating more leads, increasing audience engagement, or increasing website visits… <\/p>\n","protected":false},"author":1,"featured_media":281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-54","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-business-marketing-tips"],"yoast_head":"\nContent Strategy: Start With Your Why - All Things Content LLC<\/title>\n<meta name=\"description\" content=\"The number one rule to small business marketing is to start with your why. 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