{"id":814,"date":"2021-08-29T21:11:24","date_gmt":"2021-08-30T01:11:24","guid":{"rendered":"https:\/\/itsallthingscontent.com\/?p=814"},"modified":"2021-09-06T10:28:31","modified_gmt":"2021-09-06T14:28:31","slug":"video-marketing-why-is-it-important","status":"publish","type":"post","link":"https:\/\/itsallthingscontent.com\/index.php\/2021\/08\/29\/video-marketing-why-is-it-important\/","title":{"rendered":"Video Marketing: Why is it Important?"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Video Marketing: Why is it Important?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Black\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t
Written By: Milania Maurice | ATC Summer Intern<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
Video and Marketing make the perfect pair!<\/span><\/h5>
\u00a0<\/span><\/div>

In the 21st century, it’s a well-known fact that videos have taken over our everyday lives. From conventional commercials, to Youtube, to Tik Tok, we all watch some sort of online video everyday. It\u2019s important to find unique ways to make your business stand out from others.\u00a0<\/span><\/p>

Video can be a highly effective tool when educating others on any given topic. 69% of people would rather absorb information through a video rather than take the time to read an article. Human attention spans are getting shorter and shorter each day \u2014it\u2019s no secret that people prefer watching a video over reading long-form articles for certain topics! So, incorporating thorough videos in your marketing strategy helps engage your audience and visualize your message in a reasonable amount of time.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Video is the Most Frequent Form of Content Marketing Used<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

According to Hubspot, video is the primary form of media used within content strategy in 2021. It is even used more than blogs and infographics. We\u2019ve compiled a list of video types that can easily be incorporated into your content strategy.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

3 Popular Video Types <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"The\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

With 122 million users daily on Youtube, a form of video that is frequently used by many people is <\/span>vlogging<\/i><\/strong><\/span>. This form of video content is simply just filming and giving people a behind-the-scenes-look throughout the day. From a business perspective, uploading authentic and relatable content on Youtube is an easy way to establish a strong connection with your target audience. You\u2019re able to provide a human face to your company- giving your audience a more personal experience. Vlogging also offers businesses an opportunity to demonstrate their expertise which can further improve conversion rates, engagement, and even SEO results.\u00a0<\/span><\/p>

Tutorials\/ How-to videos<\/i><\/strong><\/span> is another form of content that is commonly viewed. Approximately 81% of people are more likely to make a purchase after watching a tutorial video explaining a product or service. It\u2019s frequently said that \u201cpeople do business with those they trust.\u201d<\/em>\u00a0 Tutorial videos are a useful way to drive the trust building process. These instructional videos are an effective way to explain a concept in a quick, simple, and understandable way. Tutorial videos have the ability to lead consumers to your website to learn more about a product, service, or your company. Since instructional videos “show-and-tell”<\/em> a product or service’s features, it\u2019s a fast way to attract potential customers and build brand recognition, which can potentially lead to sales.\u00a0<\/span><\/p>

Lastly, testimonials<\/strong><\/span><\/em> are a genuine way to give potential customers an honest opinion of your brand or service. Testimonials have the power to improve a prospective customer\u2019s confidence in your business and can even increase the likelihood of making a purchase. Sharing an unscripted video builds credibility and shows potential clients the versatility of your business.\u00a0<\/span><\/p>

Video Marketing can be used strategically in numerous ways, including in blog articles, landing pages, promotional emails, social media retargeting ads, and so much more.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Small\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

The Benefits of Video Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

To start off, videos are a great way to improve SEO rankings.<\/span> <\/b>Videos can enhance your click- through rate and drive engagement which then encourages more people to visit your website. When done correctly, it can aid brand growth and generate traffic.\u00a0<\/span><\/p>

Using videos also assists with strengthening your brand message.<\/span> <\/b>Visual content not only helps by educating others, but it can help \u201chumanize\u201d your brand through storytelling. Nothing helps more than allowing your audience to see the true authentic side of your brand.\u00a0<\/span><\/p>

Being genuine towards your audience is a perfect way to build trust and credibility.\u00a0<\/span><\/p><\/blockquote>

The more videos you have, the more you\u2019re able to connect with your viewers and strengthen your brand identity, which can ultimately convert to sales.\u00a0<\/span><\/p>

Which brings me into my next point, video marketing can help boost conversion rates.<\/span> <\/b>Including a video on a landing page can increase conversions by 80%. With this data, it\u2019s clear that a well-placed video paired with a marketing strategy, can set you up for success!\u00a0<\/span><\/p>

Lastly, integrating video marketing in your business is vital because it is easily accessible on all platforms.<\/b><\/span> Giving your audience the ability to access a video at any given moment\u2014on a tablet, smartphone, or computer\u2014is a smart way to make your brand more responsive and user-friendly.\u00a0\u00a0\u00a0<\/span><\/p>

Distributing content in the form of a video is a great way to strengthen your brand message, reach your target audience, and raise conversion rates. As an added benefit, using a video strategy is an easy method for customers to understand your business and build brand awareness.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Need a video strategy?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"video\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Are your customers able to recognize your business<\/span> in the midst of all of the content noise out there? <\/span>Do you need help with creating video content? <\/span>Our team offers a video content creation package, where you\u2019ll walk away with your very own branded video content library. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLearn More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

If you are interested in working with us, please feel free to schedule a free consultation <\/span>here<\/span><\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

According to Hubspot, video is the primary form of media used within content strategy in 2021. It is even used more than blogs and infographics. We\u2019ve compiled a list of video types that can easily be incorporated into your content strategy.<\/p>\n","protected":false},"author":1,"featured_media":818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nVideo Marketing: Why is it Important? - All Things Content LLC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itsallthingscontent.com\/index.php\/2021\/08\/29\/video-marketing-why-is-it-important\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video Marketing: Why is it Important? - All Things Content LLC\" \/>\n<meta property=\"og:description\" content=\"According to Hubspot, video is the primary form of media used within content strategy in 2021. It is even used more than blogs and infographics. We\u2019ve compiled a list of video types that can easily be incorporated into your content strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/itsallthingscontent.com\/index.php\/2021\/08\/29\/video-marketing-why-is-it-important\/\" \/>\n<meta property=\"og:site_name\" content=\"All Things Content LLC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/allthingscontentga\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-30T01:11:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-06T14:28:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i2.wp.com\/itsallthingscontent.com\/wp-content\/uploads\/2021\/08\/ATC-Instagram-blog-3.png?fit=1350%2C650&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1350\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"ATC\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ATC\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/itsallthingscontent.com\\\/index.php\\\/2021\\\/08\\\/29\\\/video-marketing-why-is-it-important\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/itsallthingscontent.com\\\/index.php\\\/2021\\\/08\\\/29\\\/video-marketing-why-is-it-important\\\/\"},\"author\":{\"name\":\"ATC\",\"@id\":\"https:\\\/\\\/itsallthingscontent.com\\\/#\\\/schema\\\/person\\\/5792bad94fe4ed8fd4ff181cba86b49d\"},\"headline\":\"Video Marketing: Why is it Important?\",\"datePublished\":\"2021-08-30T01:11:24+00:00\",\"dateModified\":\"2021-09-06T14:28:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/itsallthingscontent.com\\\/index.php\\\/2021\\\/08\\\/29\\\/video-marketing-why-is-it-important\\\/\"},\"wordCount\":856,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/itsallthingscontent.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/itsallthingscontent.com\\\/index.php\\\/2021\\\/08\\\/29\\\/video-marketing-why-is-it-important\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/itsallthingscontent.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/ATC-Instagram-blog-3.png\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/itsallthingscontent.com\\\/index.php\\\/2021\\\/08\\\/29\\\/video-marketing-why-is-it-important\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/itsallthingscontent.com\\\/index.php\\\/2021\\\/08\\\/29\\\/video-marketing-why-is-it-important\\\/\",\"url\":\"https:\\\/\\\/itsallthingscontent.com\\\/index.php\\\/2021\\\/08\\\/29\\\/video-marketing-why-is-it-important\\\/\",\"name\":\"Video Marketing: Why is it Important? - All Things Content LLC\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/itsallthingscontent.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/itsallthingscontent.com\\\/index.php\\\/2021\\\/08\\\/29\\\/video-marketing-why-is-it-important\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/itsallthingscontent.com\\\/index.php\\\/2021\\\/08\\\/29\\\/video-marketing-why-is-it-important\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/itsallthingscontent.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/ATC-Instagram-blog-3.png\",\"datePublished\":\"2021-08-30T01:11:24+00:00\",\"dateModified\":\"2021-09-06T14:28:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/itsallthingscontent.com\\\/index.php\\\/2021\\\/08\\\/29\\\/video-marketing-why-is-it-important\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/itsallthingscontent.com\\\/index.php\\\/2021\\\/08\\\/29\\\/video-marketing-why-is-it-important\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/itsallthingscontent.com\\\/index.php\\\/2021\\\/08\\\/29\\\/video-marketing-why-is-it-important\\\/#primaryimage\",\"url\":\"https:\\\/\\\/itsallthingscontent.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/ATC-Instagram-blog-3.png\",\"contentUrl\":\"https:\\\/\\\/itsallthingscontent.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/ATC-Instagram-blog-3.png\",\"width\":1350,\"height\":650,\"caption\":\"Small business owner using video for their marketing strategy.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/itsallthingscontent.com\\\/index.php\\\/2021\\\/08\\\/29\\\/video-marketing-why-is-it-important\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/itsallthingscontent.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Video Marketing: Why is it Important?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/itsallthingscontent.com\\\/#website\",\"url\":\"https:\\\/\\\/itsallthingscontent.com\\\/\",\"name\":\"All Things Content LLC\",\"description\":\"Clarity Creates Capacity\",\"publisher\":{\"@id\":\"https:\\\/\\\/itsallthingscontent.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/itsallthingscontent.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/itsallthingscontent.com\\\/#organization\",\"name\":\"All Things Content LLC\",\"alternateName\":\"ATC\",\"url\":\"https:\\\/\\\/itsallthingscontent.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/itsallthingscontent.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/itsallthingscontent.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/All-Things-Content-Official-Logo.png\",\"contentUrl\":\"https:\\\/\\\/itsallthingscontent.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/All-Things-Content-Official-Logo.png\",\"width\":500,\"height\":500,\"caption\":\"All Things Content LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/itsallthingscontent.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/allthingscontentga\",\"https:\\\/\\\/www.instagram.com\\\/itsallthingscontent\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/all-things-content\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/itsallthingscontent.com\\\/#\\\/schema\\\/person\\\/5792bad94fe4ed8fd4ff181cba86b49d\",\"name\":\"ATC\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cb088a9b999973c32bf24f75e62309427f7fe20f87fe8256b430fc5e8b3b737e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cb088a9b999973c32bf24f75e62309427f7fe20f87fe8256b430fc5e8b3b737e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cb088a9b999973c32bf24f75e62309427f7fe20f87fe8256b430fc5e8b3b737e?s=96&d=mm&r=g\",\"caption\":\"ATC\"},\"url\":\"https:\\\/\\\/itsallthingscontent.com\\\/index.php\\\/author\\\/atc\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Video Marketing: Why is it Important? - All Things Content LLC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/itsallthingscontent.com\/index.php\/2021\/08\/29\/video-marketing-why-is-it-important\/","og_locale":"en_US","og_type":"article","og_title":"Video Marketing: Why is it Important? - All Things Content LLC","og_description":"According to Hubspot, video is the primary form of media used within content strategy in 2021. It is even used more than blogs and infographics. We\u2019ve compiled a list of video types that can easily be incorporated into your content strategy.","og_url":"https:\/\/itsallthingscontent.com\/index.php\/2021\/08\/29\/video-marketing-why-is-it-important\/","og_site_name":"All Things Content LLC","article_publisher":"https:\/\/www.facebook.com\/allthingscontentga","article_published_time":"2021-08-30T01:11:24+00:00","article_modified_time":"2021-09-06T14:28:31+00:00","og_image":[{"width":1350,"height":650,"url":"https:\/\/i2.wp.com\/itsallthingscontent.com\/wp-content\/uploads\/2021\/08\/ATC-Instagram-blog-3.png?fit=1350%2C650&ssl=1","type":"image\/png"}],"author":"ATC","twitter_card":"summary_large_image","twitter_misc":{"Written by":"ATC","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/itsallthingscontent.com\/index.php\/2021\/08\/29\/video-marketing-why-is-it-important\/#article","isPartOf":{"@id":"https:\/\/itsallthingscontent.com\/index.php\/2021\/08\/29\/video-marketing-why-is-it-important\/"},"author":{"name":"ATC","@id":"https:\/\/itsallthingscontent.com\/#\/schema\/person\/5792bad94fe4ed8fd4ff181cba86b49d"},"headline":"Video Marketing: Why is it Important?","datePublished":"2021-08-30T01:11:24+00:00","dateModified":"2021-09-06T14:28:31+00:00","mainEntityOfPage":{"@id":"https:\/\/itsallthingscontent.com\/index.php\/2021\/08\/29\/video-marketing-why-is-it-important\/"},"wordCount":856,"commentCount":0,"publisher":{"@id":"https:\/\/itsallthingscontent.com\/#organization"},"image":{"@id":"https:\/\/itsallthingscontent.com\/index.php\/2021\/08\/29\/video-marketing-why-is-it-important\/#primaryimage"},"thumbnailUrl":"https:\/\/itsallthingscontent.com\/wp-content\/uploads\/2021\/08\/ATC-Instagram-blog-3.png","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/itsallthingscontent.com\/index.php\/2021\/08\/29\/video-marketing-why-is-it-important\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/itsallthingscontent.com\/index.php\/2021\/08\/29\/video-marketing-why-is-it-important\/","url":"https:\/\/itsallthingscontent.com\/index.php\/2021\/08\/29\/video-marketing-why-is-it-important\/","name":"Video Marketing: Why is it Important? - All Things Content LLC","isPartOf":{"@id":"https:\/\/itsallthingscontent.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/itsallthingscontent.com\/index.php\/2021\/08\/29\/video-marketing-why-is-it-important\/#primaryimage"},"image":{"@id":"https:\/\/itsallthingscontent.com\/index.php\/2021\/08\/29\/video-marketing-why-is-it-important\/#primaryimage"},"thumbnailUrl":"https:\/\/itsallthingscontent.com\/wp-content\/uploads\/2021\/08\/ATC-Instagram-blog-3.png","datePublished":"2021-08-30T01:11:24+00:00","dateModified":"2021-09-06T14:28:31+00:00","breadcrumb":{"@id":"https:\/\/itsallthingscontent.com\/index.php\/2021\/08\/29\/video-marketing-why-is-it-important\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/itsallthingscontent.com\/index.php\/2021\/08\/29\/video-marketing-why-is-it-important\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/itsallthingscontent.com\/index.php\/2021\/08\/29\/video-marketing-why-is-it-important\/#primaryimage","url":"https:\/\/itsallthingscontent.com\/wp-content\/uploads\/2021\/08\/ATC-Instagram-blog-3.png","contentUrl":"https:\/\/itsallthingscontent.com\/wp-content\/uploads\/2021\/08\/ATC-Instagram-blog-3.png","width":1350,"height":650,"caption":"Small business owner using video for their marketing strategy."},{"@type":"BreadcrumbList","@id":"https:\/\/itsallthingscontent.com\/index.php\/2021\/08\/29\/video-marketing-why-is-it-important\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/itsallthingscontent.com\/"},{"@type":"ListItem","position":2,"name":"Video Marketing: Why is it Important?"}]},{"@type":"WebSite","@id":"https:\/\/itsallthingscontent.com\/#website","url":"https:\/\/itsallthingscontent.com\/","name":"All Things Content LLC","description":"Clarity Creates Capacity","publisher":{"@id":"https:\/\/itsallthingscontent.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/itsallthingscontent.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/itsallthingscontent.com\/#organization","name":"All Things Content LLC","alternateName":"ATC","url":"https:\/\/itsallthingscontent.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/itsallthingscontent.com\/#\/schema\/logo\/image\/","url":"https:\/\/itsallthingscontent.com\/wp-content\/uploads\/2021\/08\/All-Things-Content-Official-Logo.png","contentUrl":"https:\/\/itsallthingscontent.com\/wp-content\/uploads\/2021\/08\/All-Things-Content-Official-Logo.png","width":500,"height":500,"caption":"All Things Content LLC"},"image":{"@id":"https:\/\/itsallthingscontent.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/allthingscontentga","https:\/\/www.instagram.com\/itsallthingscontent\/","https:\/\/www.linkedin.com\/company\/all-things-content"]},{"@type":"Person","@id":"https:\/\/itsallthingscontent.com\/#\/schema\/person\/5792bad94fe4ed8fd4ff181cba86b49d","name":"ATC","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/cb088a9b999973c32bf24f75e62309427f7fe20f87fe8256b430fc5e8b3b737e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cb088a9b999973c32bf24f75e62309427f7fe20f87fe8256b430fc5e8b3b737e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cb088a9b999973c32bf24f75e62309427f7fe20f87fe8256b430fc5e8b3b737e?s=96&d=mm&r=g","caption":"ATC"},"url":"https:\/\/itsallthingscontent.com\/index.php\/author\/atc\/"}]}},"jetpack_featured_media_url":"https:\/\/itsallthingscontent.com\/wp-content\/uploads\/2021\/08\/ATC-Instagram-blog-3.png","_links":{"self":[{"href":"https:\/\/itsallthingscontent.com\/index.php\/wp-json\/wp\/v2\/posts\/814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itsallthingscontent.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itsallthingscontent.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itsallthingscontent.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/itsallthingscontent.com\/index.php\/wp-json\/wp\/v2\/comments?post=814"}],"version-history":[{"count":7,"href":"https:\/\/itsallthingscontent.com\/index.php\/wp-json\/wp\/v2\/posts\/814\/revisions"}],"predecessor-version":[{"id":826,"href":"https:\/\/itsallthingscontent.com\/index.php\/wp-json\/wp\/v2\/posts\/814\/revisions\/826"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itsallthingscontent.com\/index.php\/wp-json\/wp\/v2\/media\/818"}],"wp:attachment":[{"href":"https:\/\/itsallthingscontent.com\/index.php\/wp-json\/wp\/v2\/media?parent=814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itsallthingscontent.com\/index.php\/wp-json\/wp\/v2\/categories?post=814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itsallthingscontent.com\/index.php\/wp-json\/wp\/v2\/tags?post=814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}