Are you looking to increase brand awareness, online engagement, and website traffic?
You’ve probably found yourself asking this question: “How will I get my brand to stand out from the noise?”
The answer—exceptional content paired with a strategic plan.
The days of “throwing whatever out there to see what sticks” are over.
You need a plan and we’ve got you covered.
You need to connect the dots between the content you publish and the results it produces toward your business goals.
Marketing is not about producing content. Marketing is about producing content that produces results.
We choose, prioritize, plan, and execute projects to influence profitable customer action.
Our All Things Content team crafts unique strategies tailored to your target audience using the ultimate sales funnel—the A.I.D.A Model.
AIDA is an acronym for Awareness, Interest, Desire, and Action, which are the 4 stages of a prospective customer’s digital journey.
We craft content marketing strategies unique to your brand story.
Content Planning
We provide a comprehensive representation of your digital marketing efforts—in the form of an editorial content calendar—including email, blog, social, & any other marketing campaign strategies.
Buyer Persona
We will research your buyer’s persona, and learn more about your customers, to create a plan for content that speaks directly to them.
Content Mapping
Our team will determine content for your brand that aligns with a clear audience, a specific problem, and the right stage of the buying journey.
What We Offer
A Comprehensive Content Strategy Plan
Our team will deliver a content strategy tailored to your business objectives that includes a SWOT analysis, buyer persona, brand positioning & voice analysis, and content marketing solutions for a suggested Content Mix—types of content pieces (videos series, email nurture campaigns, and social media campaigns), and Content KPIs— measurable goals/metrics for each marketing channel.
An Editorial Content Marketing Calendar
A 3-month content marketing calendar in the form of an interactive spreadsheet that details monthly strategy based on the alignment of business goals/objectives & campaign initiatives from the content strategy plan. The calendar is dynamic, color-coded (every type of content/project will have a consistent color) & each month of the year will have a primary tab & correlating calendar. A daily task list is included with a breakdown of upcoming due dates, tasks, associated campaigns & associated marketing channels.
Branded Video Content
Our team will build your very own branded video content library that can be used for all digital marketing initiatives included in the content strategy plan. We will deliver a comprehensive video library including brand videos, featured product/service videos, how-to's, and testimonials to match the strategy. All video content deliverables will include files for IG Story, IG/Facebook Timeline, IG/Facebook Ad, Pinterest, YouTube, & website.