With 122 million users daily on Youtube, a form of video that is frequently used by many people is vlogging. This form of video content is simply just filming and giving people a behind-the-scenes-look throughout the day. From a business perspective, uploading authentic and relatable content on Youtube is an easy way to establish a strong connection with your target audience. You’re able to provide a human face to your company- giving your audience a more personal experience. Vlogging also offers businesses an opportunity to demonstrate their expertise which can further improve conversion rates, engagement, and even SEO results. 

Tutorials/ How-to videos is another form of content that is commonly viewed. Approximately 81% of people are more likely to make a purchase after watching a tutorial video explaining a product or service. It’s frequently said that “people do business with those they trust.”  Tutorial videos are a useful way to drive the trust building process. These instructional videos are an effective way to explain a concept in a quick, simple, and understandable way. Tutorial videos have the ability to lead consumers to your website to learn more about a product, service, or your company. Since instructional videos “show-and-tell” a product or service’s features, it’s a fast way to attract potential customers and build brand recognition, which can potentially lead to sales. 

Lastly, testimonials are a genuine way to give potential customers an honest opinion of your brand or service. Testimonials have the power to improve a prospective customer’s confidence in your business and can even increase the likelihood of making a purchase. Sharing an unscripted video builds credibility and shows potential clients the versatility of your business. 

Video Marketing can be used strategically in numerous ways, including in blog articles, landing pages, promotional emails, social media retargeting ads, and so much more.