Social Listening should be an essential part of your brand development strategy. It’s a way to grow your business by using inside knowledge to increase your customer-acquisition efforts.
Given that Covid-19 has altered reality as we know it, businesses need to be leveraging digital marketing strategies more than ever before as their customers have now been forced to fully shift to digital for nearly all their needs.
How to leverage social listening.
1. MONITOR INTERACTIONS
Use social listening to monitor customer conversations relevant to your target audience in real-time using a tool like mention.com.
2. GATHER FEEDBACK
The ability to enhance products to suit customers’ needs is one of the main advantages of social media listening.
3. TRACK HASHTAGS
Keep track of the conversations happening about your business, which will give a general sentiment about the brand, and give you a feel for the keywords and associations revolving around your business.
4. FUEL YOUR MARKETING STRATEGY
Create a detailed blog post/video series/webinar specific to online conversations you uncover and make sure to @ mention relevant parties on social media when you share it.
5. CONDUCT A COMPETITOR ANALYSIS
If you’re not paying attention to the online interactions of your competitors, you’ll miss opportunities and potentially lose market share by not understanding where their marketing strategy is leading them.
If you are interested in taking control of your content marketing engine and getting your time back, please feel free to schedule a free consultation here.