According to Hubspot, video is the primary form of media used within content strategy in 2021. It is even used more than blogs and infographics. We’ve compiled a list of video types that can easily be incorporated into your content strategy.
Instagram is the New Business Card
11 years ago (2010) we were all introduced to the new kid, Instagram, and who would’ve thought it would be what it is today—the top social media platform. You’re more likely to get asked for your IG handle than your business card. We can thank the era of instant gratification! Not only is Instagram a popular platform, it’s an instant connector to people and brands.
Business Tools to Manage Your Content
Content Marketing is a major asset to your sales funnel and as a small business owner, it can never hurt to find ways to save time and effort. Let’s go ahead and call a spade a spade—Content Marketing can be…
Small Business Needs: Sales Funnel
Businesses are no longer competing with the local competitor a few miles away, they are now competing with the roughly 7.1 million Ecommerce businesses in the world—not to mention the roughly 1.8 million right here in the U.S. Global competition has proven…
The Key Elements of a Content Marketing Calendar
Once you’ve decided on a strategy (which if you recall from my last article, is your business goals in alignment with the type of content best suited for yielding those results), you now need a plan to follow. When you have a plan,…
Grow Your Business With Social Listening
Social Listening should be an essential part of your brand development strategy. It’s a way to grow your business by using inside knowledge to increase your customer-acquisition efforts. Given that Covid-19 has altered reality as we know it, businesses need to…
Strategy: Start With Your Why
Regardless of industry or even the type of product or service you offer, there is a specific result that you are committed to as a business. That result can look like “generating more leads, increasing audience engagement, or increasing website visits…